An ongoing media relations campaign to promote Bo Concept stores and its contemporary home furnishing collections. The campaign kicked off with the launch of the design collaboration between nendo and BoConcept here in the UK. Japanese and Danish design cultures have enjoyed worldwide appeal for years, sharing the simplicity and authenticity in their design approach, making this an intriguing unveiling for the British press. This campaign has been hugely successful so far with coverage appearing (not once but twice) in the Daily Telegraph Magazine in one month!