Our brief is to promote New Zealand Lamb between February and late Summer and manage the content for New Zealand Lamb’s UK website, www.loveourlamb.co.uk. Content is also created for print and online media. Recent campaigns include Beer & Food matching and a series of webcasts with Kiwi Chef, Peter Gordon, showing how to cook his latest New Zealand Lamb recipes which feature on loveourlamb.co.uk, and are seeded online. The recipes are also used for recipe features and in advertorials.