To mark this occasion The Brownies will be hosting a series of events throughout 2014. The Big Brownie Birthday at Bognor Regis in January kicked off the festivities. LEGO Friends reached young girls by bringing a giant LEGO birthday cake to the event and hosting building sessions where girls could build their own LEGO mosaics. 5,000 LEGO Friends promo items were put in hands at this event and this will continue at other events planned this year.